From bello to “biutiful“: What’s going on with the Italian language…and Ital-English?

Annamaria Testa is an expert of communication and creativity. She is a journalist since 1988 and founded the company “Progetti Nuovi” in 2005. She collaborates with various newspapers and several media companies, including Italy’s national public broadcasting company–RAI. She has taught at major Italian universities and since 2007 she has been teaching at Bocconi University. In 2012 she joined the Hall of Fame Italian Art Directors Club, as the first woman working in the advertising sector over twenty-five years of activity of the Club. Since 2008 she has been managing the “Nuovo e utile” website, a no-profit initiative devoted to theory and practice of creativity. Since 2012 she has been writing every week for the weekly newspaper “Internazionale”. Since 2013 Annamaria is a member of the Board of Directors of “La Permanente” located in Milan. She wrote a book collecting short stories and several essays about creativity and communication.